Review Of The Book By Seth Godin - 1179 Words

The book I choose to review was called Tribes: we need you to lead us. Which was by written by Seth Godin. The book was published by the Penguin Group in 2008 and is only 151 pages long. Although the book is eight years old it still has relevance to today’s business world. â€Å"Tribes: We Need You to Lead Us,† is basically a huge motivational speech from Godin that pushes people to find the willingness to be a leader. He uses small sub topic paragraphs to offer self-help advice and a call to action to those who want to lead and make a change. People will either love the book or hate the book in my opinion. Seth Godin is a great author who has written 18 bestselling books that have been translated in thirty five languages across the world. He is one of the world’s most popular business blogger and is the founder and CEO of the social networks Yoyodyne and Squidoo. He also has his own blog and was one of the three inductees for the direct marketing hall of fame in 2013. He is well known for his four book launch on Kick-starter that accomplished the company goal within 3 hours. Godin definitely knows a thing or two about business and he is definitely a credible leader to take advice from. Most of Godin’s topics circulate around the way ideas spread, quitting, marketing, leadership and mostly on how we can change things all around us. So if you know of anybody who wants to positively lead or change then this is a good book for them. To make a short story shorter, Godin created thisShow MoreRelatedAll Marketers Are Liars by Seth Godin: Book Review1689 Words   |  7 PagesOF MARKETING APPLICATION ON BOOK REVIEW OF â€Å"ALL MARKETER’S ARE LIARS† SUBMITTED TO All Marketers Are Liars† Introduction With that provocative title and opening salvo, well known author, marketing expert and business blogger Seth Godin takes the reader on another landmark journey into the marketing field. After reading All Marketers Are Liars, your approach to marketing, advertising, and your own buying habits will never be the same again. While Seth Godin begins with the disarming premiseRead MoreSummary Of Tribes By Seth Godin1007 Words   |  5 PagesAfter reading the book, â€Å"Tribes†, I was exposed to a whole new way of thinking and leading. Seth Godin did a great job of explaining what a tribe is and how to build your own. I was thoroughly pleased with how he explained the history of the tribes as well as different techniques on how to improve your tribe. He also included very inspirational quotes that can be used to relate to everyday life. Some key concepts he taught in his book was characteristics of a good leader and characteristics of aRead MoreThe Life and Achievements of Margar et Eleanor Atwood Essay1687 Words   |  7 PagesNovember 18th, 1939 in the Ottawa General Hospital. Two and a half months after the beginning of the Second World War (Atwood). 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S00603638 Word Count: 2364 Supervisor Prof. Gordon Bowen Advertising and Media in the Marketing Environment (MKT5A5) 1 Summary Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......... Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 2 A Basic Condition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCustomer Satisfaction And Employee Loyalty1787 Words   |  8 Pagesdo business with people they like. If all other factors are equal, atmospherics will play a big role in whether the business will be successful or not. Sensory Channels for Perceived Atmosphere According to Berry Berman and Joel Evans in their book entitled, â€Å"Retail Management: A Strategic Approach†, there are four elements that join together to create the retail environment –the outside of the store, which include entrances, parking availability, and other adjacent stores; the interior of theRead MoreCase Study on Amazon.Com1785 Words   |  8 Pagesif the visitor buys a product. However, at the beginning of 2009, Amazon.com decided to terminate PPC referral commissions to its North American Associates for paid search traffic. In an email sent to all Associates, Amazon.com said, â€Å"After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees [that] send users †¦. through keyword bidding and paid search.† Time will tell how the North America Associates program reacts to this changeRead Moreben sherman Essay13816 Words   |  56 Pageson the site, and stick to it. Whenever I mention this idea, someone usually says, â€Å"But what about soand-so? They publish whenever they want.† My response is to ask, â€Å"Are you Seth Godin?† If yes, keep doing what you’re doing and write another 3,000 thought-provoking posts for the rest of us. But assuming you aren’t Seth, setting a publishing schedule will help you communicate that you are serious about your project. You’re in it for the long-haul, and you’re not going to give up on the followersRead Moredigital marketing impact on consumer buying behavior13654 Words   |  55 Pagesattributes of online consumption behavior. Consumer choice in goal directed behavior is based on a clearly definable goal hierarchy, which involves choices among products and services, information sources, and navigational alternatives (e.g. ordering a book). Consumer choice in experiential behavior is dominated by choices among navigational alternatives based on a relatively unstructured and continually changing goal hierarchy (e.g. net surfing). Consumers’ perceptions of interactivity and its effectsRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesEDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley Sons, Inc. All rights reserved. No part of this publication

Genetic Engineering Genetically Modified Food - 2218 Words

Genetic Modification Genetic modification, also known as genetic engineering is defined as the direct manipulation of an organism’s genome with use of biotechnology. A modern reoccurring issue of today’s society is the production of genetically modified food (GMO). Genetically modified foods are foods that are produced from organisms that have altered DNA through the use of genetic engineering techniques. These particular methods of genetic engineering give way for the introduction of new traits while also controlling traits. The commercial sale of genetically modified foods first began in 1994. Introduced to society was the infamous delayed-ripening tomato (CITE). In today’s world, majority of food modifications have mainly focused on†¦show more content†¦Upon the completion of adequate plants, these plants are run through field tests. If the tests are deemed a success, the producer of the plant applies for approval to grow and market the crop. If approved, the seeds of the new strain are sold to farmers. Farmers then plant, harvest, cultivate and ultimately, sell the crop. Both livestock and poultry are raised on animal feed, which is food given to domestic animals during the process of care and management by humans for profit. The animal feed is composed of the remaining processed crops, which also contains the leftover genetically modified crops. According to the GMO Compass, test have not yet been able to establish a difference in the milk, meat, or eggs of animals depending on the type of feed they are fed. As of 2013, there have not been any genetically modified animals used as food. According to the Federal Register, there is a genetically modified salmon awaiting regulatory approval. Through a process called Pharming, animals usually used for food production have been modified in order to make non-food products. A consequence to the mass production of genetically modified crops is of course, controversy. The controversial dispute relates to the usage of both foods and goods that Vinson 4 have originated from genetically modified crops. The debate involves farmers, regulators, activists, consumers, non-governmental organizations, scientists, and biotechnology companies. The arguments posed amongst

Philosophy †Design Argument (with Plan) Free Essays

(b) The world appears designed, so God exists. Discuss. (30 marks) Plan: * DO NOT GO INTO ONE ABOUT GOD’S EXISTENCE!!! * Purpose and design appears to exist in nature * Mathematical formulas in nature * Gases in atmosphere * Evolution * If we were made in the image of god, then why are we such a new species and how come we didn’t exist from the beginning of time * Furthermore, why are we the only known humans on this planet and why if god was the creator has he made it so we are not suited for other planets? Let us assume that it is true to say that there is a clear existence of purpose and design in nature, the question is whether or not the existence of purpose and design implies the existence of God. We will write a custom essay sample on Philosophy – Design Argument (with Plan) or any similar topic only for you Order Now The design that is apparent in the world can certainly be shown not to be the work of God, or at least God as an omnipotent (he can do anything), omniscient (he knows everything), omnipresent (He is everywhere) being. It seems that everything around us is some small cog in a large piece of clockwork that has been intricately designed for all aspects of the planet to coincide and work with each other. The main strengths of the teleological argument are that the conditions of the world are so perfect for us to live in that it must have been designed. Evidence is everywhere. One can use the William Paley’s watchmaker theory in support. Which states that: if you’re walking along the beach and find a watch you don’t assume it’s there by accident. You know someone must have made it due to how intricate the interior and it showing evidence of design; this is the same with the world. One of the most obvious forms of design is the Fibonacci sequence which appears in nature repeatedly; the mathematical pattern can be seen in snail shells and petals of a plant. It seems like this formula was the template for the production of nature, it surely cannot be coincidence that it appears in so many different aspects? Yet maybe it is man that has just made this theory up and is in fact finding patterns where they do not exist, it does seem likely due to man’s attempt at rationalising everything. Hersh/Davies illustration of mathematizing the world; insert here) This is just like the Parable of the Gardener an idea where two people go on holiday and leave their garden. When they come back one of them thinks the garden has gotten overgrown and has been neglected, whereas the other sees evidence that a gardener must have been tending to it. It is an example of how people can look at the same evidence yet come to different conclusions. The parable of the gardener shows h ow two people can view the same thing but interpret it in completely different ways. This can be seen by contrasting the way a theist views the world and the way an evolutionary scientist views the world. The theist sees evidence of design, whereas the scientist sees evidence of evolution. It has long been demonstrated how natural selection can simulate the appearance of design; in short, you do not require a designer, design can be the result of a process. If we consider products such as an iPhone, we notice that the product has evolved technologically over time. Yet it most certainly had a designer. Therefore, we can see that evolution is not necessarily at odds with creation. It could be the case that the world was designed, by a designer, but has been â€Å"upgrading† through a process of evolution and natural selection ever since. The problem with this view for the theist is that the theist wants to assert that God is omni-omni-omni, and therefore would have got it right first time and would not have created an imperfect world that needs to improve itself through evolution. Yet for the agnostics this is a difficult point to comprehend as there is no proof of a god or designer. Yet as far back as the 13th century Thomas Aquinas argued that articles of faith can’t be scientifically proven and that it’s a mistake to try. It seems that the argument of the existence of god is the creation of man himself. There are some serious discrepancies between the bible and version of events known to all and the empirical evidence. According to biblical sources, man was made in god’s image on the sixth day of creation. Yet science and empirically backed sources make it clear that the existence of the human race is relatively new and was certainly not ‘formed’ at the time of the earth’s creation. The theists can argue that the bible is not meant to be taken literally, but that God still created the world, only not in six days in the way described in the biblical story. Furthermore, if humans are the ‘divine’ race then surely their existence would be found on other planets, which currently there is no evidence of whatsoever. Michael Behe came up with the Irreducible Complexity, an argument designed to counter evolution. He argues that there are things in the world (such as bacterial flagellum and the human eye) that are so complex, they couldn’t have just arisen by chance: they must have been designed for the purpose they fulfil. Yet, the human eye is not, actually, that well designed. It is back to front for one thing! So perhaps arguments such as these are not well supported when the subject in favour is greatly flawed. Perhaps then, the Fibonacci sequence is a mere act of chance that has been evolved through natural selection as the best form of survival. However, this is too vague and does not quite explain how such a complex form of maths just ‘evolved’ repeatedly within nature. Again this is a clear indication of design and must prove that there has been planning within the planet, and on a larger scale within the universe. After all, there are solar systems which survive due to the most fragile balance of gravity, these could easily have not worked and it is of such small chances that it has. Hume often compared the universe to a vegetable, something that grows of its own accord if the environment is right; there have been examples of ‘failed’ planets just as there are sometimes failed crops. This leads onto the delicate mix of gases within earth’s atmosphere that sustain life. If any one of these gases was to change its ratio, the consequences would be catastrophic, causing the likely extinction of life within the planet. Many marvel at the slim chances that our planet is the way it is, yet they seem to forget that there have been periods of millions of years where there has been no such life due to the mix of gases being wrong, or temperatures being too extreme. However, having said this there must be design. Perhaps not in the universe as we know so little about it, but at least within the planet. It is not necessarily true that the designer is perfect, as of course there are flaws yet the sheer detail of every item in nature is so intricate that it makes one question its design and if something had a role in creating it. Conclusion: there was a designer, but that designer was not (an omni-omni-omni) God How to cite Philosophy – Design Argument (with Plan), Essays

Modern Portfolio Theory and Investment Analysis †MyAssignmenthelp

Question: Discuss about the Modern Portfolio Theory and Investment Analysis. Answer: Introduction: This report has been presented to analyze the fundamental as well as technical analysis briefly. For conducting this report, capital land limited and Singapore airlines limited has been considered for this report. For making a portfolio of both of this company, technical analysis has been done over Capital land limited and fundamental analysis has been done over Singapore airlines Limited. Technical analysis is a method to analyze the investment decision in a security or a portfolio. This method looks over the supply and demand of securities and makes the decision accordingly whereas fundamental analysis is a method to analyze the investment decision in a security or a portfolio. This method looks over the financial statement of the company to make the decisions about investment and divestment. It looks over the fair value of firm while technical analysis expects that share price would depict entire position and strength of the company. Literature review: The Efficient Market Hypothesis (EMH) is based on an initiative of a theory which is random walk theory, It is used to differentiate a price sequence, where the previous price get alter then the current share price of a particular stock. The random walk ideas logic depict that if the information flow is unchecked and the information have a quick reflection over the stock prices, then the price change on tomorrow would depict only news about tomorrow and it would also be independent in concern to todays price changes. Furthermore news at this time would by impulsive and therefore price changes should be impulsive and casual. As an outcome, the share prices would fully reflect all the new information and still unaware investors trading a diversified portfolio over the price in the market and would get a rate of return as liberal as that attained by the experts. According to Schlichting (2013), fluctuations in the stock price are free from each other and they also have the similar probability distribution. The prices of a stock are normally known as unpredictable and random. It has been argued by Phillips and Stawarski, (2016), that the market and the stocks might be just as arbitrary as tossing a coin while Madura, (2014) has depicted into a study that stock prices roughly explain random walks throughout a time: the changes in the prices are impulsive since they take place only in reaction to authentically new information whereas according to a fact it is quite new. Further, the behavioural Finance is just a study over the investor market behaviour which derives from psychosomatic principles of making the decision. It is normally used to explain that why investors sell or buy a product. This concept of behavioural science is related to the cognitive psychology theory which depicts about the human decision making process and also depict the user about the financial market economics (Kurth, 2013). This concept focuses upon how shareholders interpret and proceed on information to make a decision about informed investment. It has been analyzed through a study by Palicka, (2011) that Investors do not constantly act in a normal, conventional and an impartial manner. This concept of behavioral finance depicts about an emphasis upon shareholder behavior leading to a variety of market irregularity. According to Krantz, (2016), Behavioral Finance is a study about psychology that how it affects the financial decision process and the financial market of a s hareholder and a state respectively. According to Kinsky, (2011), behavioral finance is a simple and good concept to make a better decision about investment. Moreover it has been stated by Elton et al, (2009) that Behavioral finance is the study of the pressure of psychology on the practitioners behavior in concern of finance and the successive effect on financial markets. Further it has been analyzed that some financial belongings are probable to depend upon the shareholders less balanced behavior that results from prejudices, psychosomatic variables and heuristics. According to the EMH, the financing markets are informational efficient. Every individual could have entre to obtainable information and as an outcome; the news of investment could not be subjugated. Though, the exact hypothetical replica has generated substantial debate in concern of 2 concepts which are access and availability. From a hypothetical view, it is quite easy for every individual to have an access for collecting the information about the market; while if it put into practice than it do not take place. Daily custom and diverse lifestyles entail diverse accessible time and technique to have admittance to information about the market (Baker and Nofsinger, 2010). Often, in the processes of investment, information is obtainable only to a partial group of shareholders or it is obtainable to speculators long before it turns into obtainable to the common community. Therefore, the people who have the knowledge about the EMH, must work in an efficient manner. Apart from all the ot her significant factors, the information is quite compulsory for every shareholder to maintain and make the decision accordingly. The methods which have been used to examine the securities and formulate the investment results fall into two groups: fundamental analysis and technical analysis. In the investment processes, for preserving a long association with the company and invest the amount for a longer period, fundamental analysis is a good choice for an investor. In other words, when an investor is trying to assess the financial data, he or she tends to shape an image of the corporation to be incorporated in their portfolios and they afterward foster an assurance relationship with the company (Ackert and Deaves, 2009). In the circumstance of EMH, fundamental analysis has been replaced by the semi strong model form efficiency. Efficient Market Hypothesis (EMH) disagrees with the emphasis which has been placed by the technical analysis on analyzing over the prices direction through the past market data study and it also suggests that investment procedures should be connected with current prices and market information. In result, the historical development and direction of a corporation or investment procedure are absolutely reflected on their collision on investment decision process. Past market data and charts should not be in the main focus of investigate or this depicts to attain high returns, but they must not be simply delighted as recollections. However, the principle that history repeats itself? economy runs in a circle have been strappingly highlighted for the investors and individuals. As already it has been stated that Behavioral Finance is a framework with interdisciplinary that combines the elements from sociology, history anthropology and psychology. Consequently its theoretical viewpoints are more complex, in difference to Efficient Market Hypothesis (EMH) that mischaracterized as a quite simplified or inexperienced approach. The potential costs for investors, though, are quite serious. In distinction, Behavioral Finance, on explanation of its complex and inventive nature does not appear to be extensively accepted by the mass of the investing group of people as a minute. though the fact that decision making in concern of investing is significantly make possible by a variety of considerations included in BF from other regulations is favorable to ornamental its position and setting up its supremacy over customary financial paradigms. Rational and methodology: For this portfolio, 20 companies have been taken into consideration for making 2 portfolios on the basis of technical and fundamental basis, technical analysis has been done over first 10 companies and fundamental analysis has been done over rest. Technical analysis has been done to analyze the data of the company which depict that this company is a better option to invest on the basis of its securitys demand and supply in the market. Further, it has been analyzed that this fundamental analysis has been done to analyze the data of the company on the basis of its financial statement of last 5 year. It has been analyze through conduction the analysis on 20 companies that this portfolio would offer a great return to the investor. It has been found through this study that this portfolio is the best portfolio for the investor to invest 100000 Singapore dollars in the Singapores FTSE companies. In fact both the fundamental and technical methods could be said to be corresponding to each other. Fundamental analysis effects in stocks selection that are quite strong in terms of companys financial performance while the technical analysis offers for stocks selection which are presenting growth in the share price though, financial performance might not has been good. For this report, it has been found that the CapitaLand Limiteds stock is financial strapping as the profit margin ratio of the company is 22.66% (Yahoo finance, 2017). Additionally, another stock are also available there which comprised in the portfolio shaped according to the fundamental analysis which is Courts Asia Limited with the ROE of 8.83% (Yahoo finance, 2017). Therefore, fundamental analysis would be good in relation of their financial performance amongst the studied stocks. Further, it has been analyzed that the stocks on which investment analysis has been done are offering the good price in the market (Pal icka, 2011). It has been considered as a better option to choose both the techniques of stock selection since it would result in sensible choices and the outcome of the study would be significant. Therefore, for current investigation, 2 portfolios have been shaped where one includes 10 stocks selected which are based on fundamental analysis and the former one includes 15 stock selected which are based on technical analysis. The fundamental analysis over the companies has been analyzed with the DDM (dividend discount method) and PE method as these methods are considered as the most appropriate technique. In regards to this report, the stock named by Global Logistic Properties Ltd has been taken into consideration to analyze the share: Dividend Discount Model DDM model has been used to calculate the stocks intrinsic value by taking concern of the expected dividend. The intrinsic value of company is as below: Dividend Discount Model Dividend expected 0.06 Growth rate 3% Discount rate 5.26% Intrinsic Value 2.57 It has also been observed that the Global Logistic Properties Ltds intrinsic value is SGD 2.57 which has been evaluated after applying DDM (Madura, 2014). Though, the stocks current market price is SGD2.68 (Yahoo finance, 2017). This entails that the stock has been overvalued. PE Multiple Model The Global Logistic Properties Ltds intrinsic value has been calculated by applying PE Model (Madura, 2014): PE Multiple Model Industry PE ratio 28.30 EPS of CapitaLand Limited 0.14 Intrinsic Value 3.96 The stocks intrinsic value as shown is SGD 3.96 that is quite higher than shares current market price which is SGD2.68 (Yahoo finance, 2017). Therefore stock is undervalued. Analysis of a Stock from Technical Portfolio While conducting the technical analysis, most common and effective methods are line chart and moving average for the analysis (Kinsky, 2011). The Chip Eng Seng Corporation Limiteds stock has been evaluated by applying the above discussed 2 methods: It has been observed from the above method trend line chart depict that the stocks price of Chip Eng Seng Corporation Ltd has elevated higher and higher above the period. Therefore, if this trend would be relied than it could be said that investing in this share would be worth. The Chip Eng Seng Corporation moving average has been established to be SGD 0.7264 (Appendix). The moving average could be taken into the consideration as the cut off stage which depicts that is the stocks price will go beyond this stage, the changes in the price would go higher and equally if the stocks price goes under this stage than the price of the stock would go less. Activities in Fundamental Portfolio In the fundamental portfolio, two activities are there. Under first activity, Global logistic Properties Ltds 700 shares have been traded @ S$2.78 per share on August 25, 2017. The stock of Global logistic Properties Ltd has been taken as the share price was on peak and the profits could be at the maximum. More, in second activity, Wing Tai Holdings ltds 1044 shares were purchased on august 25, 2017 @ SGD $1.855 (Appendix). The total amount which has been received by selling of Global logistic Properties Ltds 700 shares of has been used in trading the stocks of Wing Tai Holdings ltd. Analyzing over the Wing Tai Holdings Limited through using the fundamental analysis, it has been calculated that the shares would rise in future and thats why the shares have been purchased. In the fundamental portfolio, two activities are there. Under first activity, SBS transit Ltds 800 shares have been traded @ S$2.56 per share on August 25, 2017. The stock of SBS transit Ltd has been taken as the share price was on peak and the profits could be at the maximum. More, in second activity, Chip Eng Seng corporation ltds 1044 shares were purchased on august 25, 2017 @ SGD $10.725 (Appendix). The total amount which has been received by selling of SBS transit limiteds 800 shares of has been used in trading the stocks of Chip Eng Seng Corporation limited. Analyzing over the Chip Eng Seng Corporation limited through using the technical analysis, it has been calculated that the shares would rise in future and thats why the shares have been purchased. Evaluation of Performance of both the Portfolios Through evaluating both the portfolios performance, it has been expressed that the portfolio-2 of technical analysis has been executed better than the portfolio-1 of fundamental analysis. The general return of second portfolio has been analyzed to be 57.79% which is quite greater than the first portfolio return of 12.18% (Appendix-2). Additional, it has been analyzed that both technical and fundamental analysis could not been beaten by the market as the holding period return of first portfolio has remained inferior to the expected market return of 5%. However, the second portfolio beaten the market by making higher return than the expected return of the market. Conclusion: Thus through this report, it could be concluded that both the portfolios are performing well and the trading had taken place twice in both the portfolios according to the market changes and for the profitability of the company. References: Ackert, L. and Deaves, R. 2009. Behavioral Finance: Psychology, Decision-Making, and Markets. Cengage Learning. Baker, H.K. and Nofsinger, J.R. 2010. Behavioral Finance: Investors, Corporations, and Markets. John Wiley Sons. Elton, E.J., Gruber, M.J., Brown, S.J., and Goetzmann, W.N. 2009. Modern Portfolio Theory and Investment Analysis. John Wiley Sons. Kinsky, R. 2011. Charting Made Simple: A Beginner's Guide to Technical Analysis. John Wiley Sons. Krantz, M. 2016. Fundamental Analysis for Dummies. John Wiley Sons. Kurth, S. 2013. Critical Review about Implications of the Efficient Market Hypothesis. GRIN Verlag. Madura, J. 2014. Financial Markets and Institutions. Cengage Learning. Palicka, V.J. 2011. Fusion Analysis: Merging Fundamental and Technical Analysis for Risk-Adjusted Excess Returns. McGraw Hill Professional. Phillips, P.P. and Stawarski, C.A. 2016. Data Collection: Planning for and Collecting All Types of Data. John Wiley Sons. Schlichting, T. 2013. Fundamental Analysis, Behavioral Finance and Technical Analysis on the Stock Market. GRIN Verlag. Yahoo finance. 2017. SBS transit Limited: Key Statics. [Online]. Available at: https://sg.finance.yahoo.com/quote/SBVV.SI/history?p=SBVV.SI [Accessed on: 28 Aug 2017]. Yahoo finance. 2017. Chip eng Seng corporation limited: Key Statics. [Online]. Available at: https://sg.finance.yahoo.com/quote/C29.SI/history?p=C29.SI [Accessed on: 28 Aug 2017]. Yahoo finance. 2017. Global Logistic Properties Limited. [Online]. Available at: https://finance.yahoo.com/quote/MC0.SI/profile?p=MC0.SI7 [Accessed on: 28 Aug 2017].